In a move its head of sales calls a “radical” departure from the long-held orthodoxy of catering to youth, A+E Networks has decided to embrace TV viewers 55 and older. The owner of networks like A&E, History and Lifetime says it will transact with advertisers on a total-audience basis, departing from the industry’s focus on […]
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Monday 1 February 2021
A+E Prizes TV Viewers Aged 55 And Older In Total-Audience Upfront Ad Push
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