Amid declining linear ratings, holiday programming has been one area where viewers had continued to flock to ad-supported networks, bringing in a significant chunk of those nets’ annual ad revenue. As a result, holiday fare has exploded, expanding to a month — or longer — on basic cable networks such as Hallmark, Freeform and Lifetime. […]
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Saturday, 15 May 2021
NBC Takes Page From British TV With Standalone Holiday Specials For ‘Young Rock’, ‘Kenan’ & ‘Mr. Mayor’
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