NBCUniversal brought out the stars to its Upfront show off how the company’s new content strategy might work in practice. The company, which has decentralized its buying across linear broadcast, cable and streaming, relied on the likes of Will Smith, Kelly Clarkson, Kevin Hart and Renee Zellweger to help promote its message to advertisers. They […]
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Tuesday 18 May 2021
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NBCUniversal Upfronts Takeaways: Susan Rovner’s Debut, Will Smith Cameo, Late-Night Action Heroes, Renee Zellweger’s Pam & Olympic Sports Push
NBCUniversal Upfronts Takeaways: Susan Rovner’s Debut, Will Smith Cameo, Late-Night Action Heroes, Renee Zellweger’s Pam & Olympic Sports Push
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